Place: Quantified Care, Baltimore, Maryland
Project: I served as VP of Media for a mobile health start-up during and after its completion of an accelerator program (DreamIT Health Baltimore). During that time, I led a team of 12 through planning and execution of a 45-day Indiegogo Campaign, which we used as the launch of a the Quantified Care brand to the public and the media. My responsibilities in this project included acting as project manager, developing the marketing strategy, vendor management, design management, and public relations.
Product: The campaign reached its goal, raising $15,107 in 45 days. More importantly, we generated awareness among our customer base through extensive media coverage and social sharing. During our campaign, we saw: George Takei feature our tools in an episode of Takei’s Take, coverage from Fast Company and the BBC, Fox News TV interviews, and over 5000 visits to our campaign page.